Facebook Pixel Code Image Skip to main content

All Website dropdown

News Stories

‘Choose Well’ and help the health service to help you


The Health and Social Care Board continues to encourage people to ‘Choose well’ as it launches its latest television advertisement about the emergency services.

The Choose Well campaign, which runs until the end of March 2014, aims to help people gain a better understanding of the healthcare choices available and allow them to get access to the right services quickly – whether it’s checking online, a trip to the pharmacy or an appointment with the GP. If people choose well, they will get the right services for them and will help the health service to help them.

Launching the latest Choose Well television advertisement about the emergency services, the Health Minister, Edwin Poots, MLA, advised people to think carefully about how they use the health service, should they or their family become unwell or have an accident.

The Minister said: “Choose Well is about helping the staff in our emergency services concentrate on the people who are the most sick and injured. It’s about making it clear to the public that emergency and 999 services are for life threatening and serious conditions. A lot of healthcare issues can be dealt with at home, by a pharmacist or, if further advice is required, by speaking to your GP. We need the public to help emergency services to treat emergency cases.”

Also at the launch, Dr Ian Clements, Chair of the Health and Social Care Board, said: “Throughout the campaign, the HSCB is advising the public how to use the range of Urgent Care Services that are available to them. This should both help parents and families get access to the most appropriate help and at the same time ensure that the services can better provide care effectively and efficiently.

“Before you dial 999 or go to your local Emergency Department, think about your options. I don’t want to discourage those with a genuine medical emergency from calling 999, but simply ask that they ‘Choose Well’ and consider the range of other more appropriate services available. If you genuinely feel you need the emergency services, please do call as soon as you can. If you use the health service wisely, it means you can be seen and treated more quickly and by the most appropriate person.”

If you’re in doubt about which service is most appropriate for you, more information is available on www.nidirect.gov.uk/choosewell